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(I-SoftwareNews.Com, November 15, 2012 ) San Francisco, CA- According to a new study from the University of Massachusetts Amherst and Akamai Technologies, it only takes two seconds for Internet users to ditch online videos if they
are not loading correctly.
Additionally, according to the data, about 40% of Internet users will abandon the video in its entirety at the 10-second mark. On average, for every second that the video doesn't start playing after the two-second mark, there's a 5.8% increase in the rate at which the video viewers bail.
However, these finding depend on the video that users are watching, as the authors have noted: "Viewers are less tolerant to startup delay for a short video such as a news clip than a long video such an hour-long TV episode.” Overall, the findings seem to confirm the Internet truism that online users don't like to wait.
Jeff John Roberts writes on the site GigaOm said, "The study. . . contains no startling surprises -- most of us probably suspected that people give up on watching videos that don't load . . . But it does provide useful empirical evidence for companies who must decide how to invest architecture to support their video platforms."
Some technology bloggers were surprised people did not click away faster from slow Internet videos. Previous studies, including a report from the The New York Times, suggest that Internet users are even more impatient when it comes to text-based websites. This past February,
The Times stated in an article that cited Harry Shum from Microsoft, that online users will go to a website less frequently if it loads 250 milliseconds slower than a competitor's. This is literally faster than than the blink of an eye. A Google engineer told The Times reporter, "Every millisecond matters.”
The UMass-Amherst research study was based on data collected from 6.7 million online video viewers over a 10-day period. In total, 23 million online videos were viewed. The study also found that a website’s video quality has a potentially long-term impact on a website's popularity. Compared to a viewer whose online videos loaded smoothly, a "viewer who experienced failure" is about 2% less likely to come back to that web site the same week the “failed” video was watched.
Watching online videos is also about expectations, as viewers expect watching videos on a desktop computer with high-speed connection to be fast and consistent. They may feel differently and display more patience when watching a video on their smartphones.
Also, think back to the “old” days of dial-up Internet and remember how long you used to wait for a single photo to load on a super-slow Internet connection. Dante D'Orazio writes for The Verge that efforts to make online video loading faster may inevitably be an "unwinnable battle." He writes, “There may very well be a point when we'll no longer notice, but for now, it seems that you can never have enough speed."
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Source: EmailWire.Com 
Source: EmailWire.com
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