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(I-SoftwareNews.Com, April 02, 2019 ) The global Software-Defined Data Center market size is expected to grow at a Compound Annual Growth Rate (CAGR) of 23.6% during the forecast period, to reach USD 96.5 billion by 2023 from USD 33.5 billion in 2018. Increased automation and agility, and the need for delivering enhanced customer experience are expected to spur the demand for SDDC offerings across the globe.
The SDDC market includes major vendors, such as VMware (US), Microsoft (US), HPE (US), Nutanix (US), Dell EMC (US), Huawei (China), Cisco (US), IBM (US), NEC (Japan), RedHat (US), Oracle (US), SUSE (Germany), Fujitsu (Japan), Citrix (US), and Lenovo (Hong Kong).
The major players have implemented various growth strategies to expand their global presence and increase their market shares. Key players such as VMware, HPE, and Microsoft have majorly adopted many growth strategies, such as new product launches, acquisitions, and partnerships, to expand their product portfolios and grow further in the SDDC market.
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VMware is one of the leading providers of SDDC services. The company was the first to provide SDDC solutions, wherein data center infrastructure was virtualized and provided as a service. The company has developed a broad set of infrastructure service capabilities across compute, storage, and networking. VMware has devised its growth in the global SDDC market using organic and inorganic growth strategies. The company offers products and solutions across various categories, including SDDC through computing, storage and availability, network and security, and management and automation; hybrid cloud computing; End-User Computing (EUC); content collaboration; Enterprise Mobility Management (EMM); and application and desktop virtualization. In April 2018, VMware announced the releases of its 2 main SDDC products, namely, VMware vSphere and VMware vSAN. The new releases would enable enterprises to securely run their business-critical and modern applications in data centers, at the edge, in the public cloud, or hybrid cloud environments.
Microsoft provides advanced SDN solutions across data centers and clouds. Microsoft launched Windows Server 2016 with enhanced SDN and Software-Defined Storage (SDS) capabilities to attract new customers in the software-defined data center market segment. The company caters to a variety of customers, including SMEs, large enterprises, individuals, and Internet Service Providers (ISPs). The company offers a variety of advanced solutions for SDN and SDS. It follows the strategy of developing a complete portfolio by conducting Research and Development (R&D) at a global level. The company invested a substantial amount of USD 14.73 billion toward R&D in 2018. The company aims at delivering innovative solutions, improved business performance, productivity, and profitability to increase its profits and satisfy its customers. In May 2018, Microsoft Partnered with HPE to integrate Microsoft Hyper-V with HPE SimpliVity 380 to offer extended Hypervisor options, high-performance virtual applications, and to enable VM-centric management and mobility, data protection, data efficiency, and simplified data center infrastructure to both the enterprises’ customers.
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Source: EmailWire.Com 
Source: EmailWire.com
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