Software News! Application and Enterprise Software News

GroupWeb News Network Africa Alabama Alaska Arizona Arkansas Asia California China Colorada Connecticut Washington DC Delaware Florida France Georgia Germany Ghana Hawaii Idaho Illinois India Indiana Iowa Italy Japan Kansas Kentucky Korea Lousiana Main MaryLand Massachusetts Michigan Minnesota Mississippi Misouri Motana Nebraska Nevad New Hampshire New Jersey New Mexico New York Nigeria North Carolina North Dakota Ohio Oklahoma Oregon Pennsylvania Rhode Island Rhode Island Russia South Africa South Carolina South Dakota Spain Tennessee Texas UK Utah Vermont Virginia Washington Weather West Virginia Wisconsin

Software Links: Application Software, Enterprise Software, Virus Software Home > Software News: Watch News Feed Bestsellers Software Search Software News: Software News | Submit Press Release | Account-Based Marketing Market to Evolve in Near Future 2023 (I-SoftwareNews.Com, April 23, 2019 ) Major growth drivers for the Account-Based Marketing market include the focus on identifying the right audience, growth of social media and social advertising, and increased customer lifetime value. MarketsandMarkets forecasts the global account based marketing market size to grow from USD 651.9 million in 2018 to USD 1,196.9 million by 2023, at a Compound Annual Growth Rate (CAGR) of 12.9% during the forecast period. In the account-based marketing market by account type, the strategic account-based marketing segment is expected to grow at the highest CAGR during the forecast period. The major growth driver is the increasing need by organizations to focus largely on larger accounts and target individuals directly in the company. Major technology vendors include: • Demandbase (US) • InsideView (US) • 6Sense (US) • Act-On Software (US) • AdDaptive Intelligence (US) • Albacross (Sweden) • Celsius GKK International (France) • Drift (US) • Engagio (US) • Evergage (US) • HubSpot (US) • Integrate (US) and many more. North America is expected to hold the largest market size in the global account-based marketing market by region, as account-based marketing solutions have already penetrated the region. High spend on new technologies drive the market growth in North America. In the region, the percentage of social media users, smartphone users, and ad spending is exceptionally high. Mobile device penetration in the US is more than 90%, followed by Canada, which has given the eMarketers a stronger channel to target the potential customers. The global account-based marketing market’s 3 major types are strategic account-based marketing, account-based marketing Lite, and programmatic account-based marketing. The strategic account-based marketing account type is expected to grow at the highest CAGR during the forecast period, due to an increasing need to focus largely on bigger accounts and target individuals directly in the company. With customer loyalties shrinking, strategic account-based marketing would help marketers expand business loyalties and increase the net basket of the customer. Download PDF Brochure ! MarketsandMarkets™ Mr. Shelly Singh 1-888-600-6441 raviraj.tak@marketsandmarkets.com Source: EmailWire.Com Source: EmailWire.com Media Sponsor Watch the latest videos on YouTube.com

I-SoftwareNews.Com Sponsors Software Advertisement I-SoftwareNews.Com Resources Application Software Bioinformatics Computers Computer Games Enterprise Software Graphics/Printing/CAD Hardware/Peripheral industrial Computers Information Internet Multimedia Networking Public Sector Robotics Semiconductor Software Telecommunications Webmaster Information Technology Publications We are pleased to offer you this exciting, new, and entirely free professional resource. Visit our Free Information Technology resource center today to browse our selection of 600+ complimentary Information Technology magazines, white papers, webinars, podcasts, and more. Get popular titles including: The Integration Journey—a Field Guide to Enterprise Integration for SOA Government Technology\'s Public CIO Protecting Content During Business Disruption: Are You Covered? No credit cards, coupons, or promo codes required. Try it today!