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  • Social Media Analytics Market 2019 Global Research Analysis by Size, Share, Trends and Growth till 2022

    (I-SoftwareNews.Com, August 23, 2019 ) According to market research report "Social Media Analytics Market by Application (Sales and Marketing Management, Customer Experience Management, Competitive Intelligence), Component, Analytics Type, Deployment, Organization Size, Industry Vertical, and Region - Global Forecast to 2022", published by MarketsandMarkets, the social media analytics market is expected to grow from USD 2.7 billion in 2017 to USD 9.5 billion by 2022, at a CAGR of 28.6% during the forecast period. The key forces driving the social media analytics market growth include the increasing focus on the market and competitive intelligence, increasing user engagement on social media platforms using smartphones, and growing need for social media measurement to enhance the customer experience.

    Browse and in-depth TOC on “Social Media Analytics Market”
    82 - Tables
    43 - Figures
    178 - Pages

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    Retail and eCommerce industry vertical to hold the highest market share in the social media analytics market during the forecast period

    The retail and eCommerce industry vertical is transforming massively, as mobile eCommerce is enjoying popularity among customers and providing them with varied options, thereby replacing brick and mortar stores. There is fierce competition among online retailers because of the sudden emergence of many eCommerce websites. Retail and eCommerce organizations can make the use of social media analytics to achieve retail-specific goals and eliminate the impact of factors affecting the success of their brands. Among industry verticals, the retail and eCommerce industry vertical is expected to hold the highest market share, owing to the rising significance of social media analytics for generating a 360-degree view of customers.
    Cloud deployment segment to grow at a higher CAGR in the social media analytics market during the forecast period

    Cloud-based solutions are available through the internet anytime and anywhere. These solutions provide end-users with various benefits, including low operational expenses, easy deployment, scalability, speed and flexibility, security and compliance, and easy collaboration. Moreover, they need less physical setup; incur low maintenance costs; and offer 24/7 accessibility from anywhere, agility, and flexibility. Due to advancements in cloud technologies, the cloud deployment segment is expected to grow at a higher growth rate as compared to that of the on-premises deployment segment.

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    North America to hold the largest market size in the social media analytics market during the forecast period

    North America is an early adopter of emerging and innovative technologies. The region is a leader in terms of revenue generation. The customers in North America have been implementing social media analytics solutions to track campaign performance, perform brand analysis, and gather competitive intelligence. The early adoption of new and emerging technologies, as well as the presence of a large number of social media analytics vendors, are expected to contribute to the largest market size of the region.
    Major vendors in the social media analytics market are Salesforce (US), Oracle Corporation (US), SAS Institute Inc. (US), Adobe Systems Incorporated (US), International Business Machines Corporation (US), GoodData Corporation (US), Brandwatch (UK), Clarabridge, Inc. (US), Talkwalker Inc. (Luxembourg), and NetBase Solutions, Inc. (US).

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    About MarketsandMarkets™

    MarketsandMarkets™ provides quantified B2B research on 30,000 high growth niche opportunities/threats which will impact 70% to 80% of worldwide companies’ revenues. Currently servicing 7500 customers worldwide including 80% of global Fortune 1000 companies as clients. Almost 75,000 top officers across eight industries worldwide approach MarketsandMarkets™ for their pain points around revenues decisions.

    Our 850 fulltime analyst and SMEs at MarketsandMarkets™ are tracking global high growth markets following the "Growth Engagement Model – GEM". The GEM aims at proactive collaboration with the clients to identify new opportunities, identify most important customers, write "Attack, avoid and defend" strategies, identify sources of incremental revenues for both the company and its competitors. MarketsandMarkets™ now coming up with 1,500 MicroQuadrants (Positioning top players across leaders, emerging companies, innovators, strategic players) annually in high growth emerging segments. MarketsandMarkets™ is determined to benefit more than 10,000 companies this year for their revenue planning and help them take their innovations/disruptions early to the market by providing them research ahead of the curve.

    MarketsandMarkets’s flagship competitive intelligence and market research platform, "Knowledge Store" connects over 200,000 markets and entire value chains for deeper understanding of the unmet insights along with market sizing and forecasts of niche markets.

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