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(I-SoftwareNews.Com, September 18, 2021 ) The Enhanced Mobile Broadband Market size is forecast to reach $25.2 billion by 2026, growing at a CAGR of 61.2% in the period 2021-2026. Enhanced mobile broadband (eMBB) is the evolution of LTE, which provides a high data rate and enhanced connectivity across a wide coverage area. The rising penetration of smartphones and uptake of ultra-reliable and low latency data networks across the world are contributing to the growth of Enhanced Mobile Broadband (eMBB) Market. There are several industries, such as automotive, oil & gas, food & beverage and many more that are undergoing a stupendous transformation, digitally, and thus, it is very apparent that eMBB and associated 5G innovations are required for massive IoT deployments and complex autonomous applications. Therefore, the growing need for moderate reliability, along with high-bandwidth connections, augmented reality, enhanced multimedia contents, and diverse technical requirements are estimated to accelerate Enhanced Mobile Broadband (eMBB) Market growth.
Enhanced Mobile Broadband (eMBB) Market Segment Analysis - By Offerings
Based on the offerings, the Enhanced Mobile Broadband (eMBB) Market is segmented into Hardware, software and Services. The Hardware segment holds the major share of 60.2% in the Enhanced Mobile Broadband (eMBB) Market owing to the rising demands of customers for smart connectivity options, ubiquitous coverage to any device (laptop, mobile, wearable etc), applications within affordable budget preferences. In February 2020, Intel Corp. launched the new hardware and software for delivering the next-generation 5G network with its first Intel Atom® P5900, a 10nm system-on-chip (SoC) for wireless base stations. The product is designed to provide critical 5G network needs, such as high bandwidth and low latency to offer the present and future requirement of 5G base stations. Due to the increasing demand for offering high performance and low latency needed for 5G network, there are a number of telecom operators investing and ideating to aim full commercial deployment. In January 2021, MediaTek launched its new Dimensity 1200 and Dimensity 1100 5G smartphone chipsets with unrivaled AI, improved camera features, graphics, connectivity and other multimedia enhancements for providing 5G experiences. Therefore, the rising augmentation of complete suite of equipment and services, and other game-changing approaches of 5G module for revolutionary speed, Millimeter wave technology and so on are driving the growth of Enhanced Mobile Broadband (eMBB) Market.
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Enhanced Mobile Broadband (eMBB) Market Segment Analysis - By End-Use Industry
Based on the Industry vertical, the Enhanced Mobile Broadband (eMBB) Market is segmented into Consumer Electronics, Commercial Building & Offices, Transportation, Automotive and Others. The Consumer Electronics sector held the major share of 32% in the Enhanced Mobile Broadband (eMBB) Market in 2020 owing to the growing demand for gaming and entertainment services, along with the highly secure connectivity among consumers. In June 2020, Telma and Ericsson launched the first commercial 5G network on 3.6-3.7 GHz band in Madagascar to provide subscribers with high-speed services enabled by the new generation of mobile connectivity. In order to achieve 5G core and radio network upgrade, Telma collaborated with Ericsson in October 2019 to offer 5G to power new consumer services, IoT and business applications in Madagascar. Thus, the innovation of these technologies has severe advantages not only to businesses but also to society, thereby driving the growth of Enhanced Mobile Broadband (eMBB) Market.
Enhanced Mobile Broadband (eMBB) Market Segment Analysis – By Geography
Based on Geography, the Asia Pacific region dominated the Enhanced Mobile Broadband (eMBB) Market in 2020 with a share of 46.5%. The promising market of wireless technology and mission-critical control services as well as rising implementation of IoT, in terms of, large-scale roll-out of infrastructures, resulted in driving the growth of the market in this region. In April 2019, Huawei launched 'world's first' 5G communications hardware for the automotive industry, in terms of growing ambitions to promote self-driving technology, at the Shanghai Autoshow. Hence, the launch of these communication products such as intelligent car transportation system, IoT equipment, premium-level smartphones and significant mergers are some of the factors contributing to the growth of Enhanced Mobile Broadband (eMBB) Market. North America is estimated to be the fastest growing region owing to the potential demand of the digital applications and significant initiatives by the telecommunications providers and government to provide enhanced cellular IoT technology. In March 2021, Rogers purchased Shares of Shaw to build critically needed 5G networks across Western Canada. Moreover, to accelerate the 5G rollout across North America, in March 2021, Altice USA acquired North Carolina-based Morris Broadband to influence network expansion and provide our high-quality broadband, video, mobile, and news offerings to residential as well as commercial users. the growth of Enhanced Mobile Broadband (eMBB) Market. Hence, the demands for higher data speeds and introduction of 5G technologies to enhance overall user experience are driving the growth of the Enhanced Mobile Broadband (eMBB) Market.
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Enhanced Mobile Broadband (eMBB) Market Drivers
Growing number of IoT devices
The growing number of IoT devices and the implementation in the industrial automation sectors are growing the demand of the Enhanced Mobile Broadband (eMBB) Market. 5G for the next-generation wireless connectivity poised as a ubiquitous subject that compels strong demand in the B2B sectors as well as existing B2C components. Leading manufacturing players are constantly striving for industrial automation, about developing 5G IoT products and other wireless technologies, which estimated to witness high development. In April 2021, Vodafone India launched 5G-ready Iot solutions, including hardware, connectivity, application, network, analytics and security to support various enterprises in terms of seeking digitization for their businesses. The emerging technologies and revolutionary developments and extensive investments in the field of Low-Power Wide-Area Networks (LPWA), robust security systems, Vehicle-to-Everything (V2X) Wireless, enhanced wireless network systems, Software-Defined Radio (SDR) and other quintessential applications are driving the market growth. Thus, the rising demand for highly secure connectivity and enabling new opportunities across various business sectors such as utility, manufacturing, healthcare, education an energy services are accelerating the growth of the Enhanced Mobile Broadband (eMBB) Market
Augmentation of 5G ready smartphones
The augmentation of 5G ready smartphones with outstanding on-device artificial intelligence (AI) and other improved entertainment experiences is driving the growth of Enhanced Mobile Broadband (eMBB) Market. In June 2020, Chipset manufacturer, Qualcomm Technologies Inc launched a 5G chipset in the 6-series, the Qualcomm Snapdragon 690 5G Mobile Platform. This platform is designed to support 5G user experience phones with the next generation of camera, artificial intelligence, and gaming features. Some high-end manufacturers such as LG Electronics, HMD Global, SHARP, Motorola, Wingtech, TCL and among others, are also looking forward to announcing their smartphone launch, which is powered by Snapdragon 690. Thus, the growing innovations such as Modular Platform in a smartphone and other AI-based applications are factors that are driving the demand of Enhanced Mobile Broadband (eMBB) Market.
Enhanced Mobile Broadband (eMBB) Market Challenges
Huge Capital investment for infrastructure
The market is largely driven by the demand for fast internet connectivity and the introduction of the initial phase of 5G services for real-time data processing capabilities, but enormous investment for infrastructure is involved to denote reliable communication, strong deployment of 5G network infrastructure and other essential uninterrupted connectivity solutions. Thus, a major challenge is the capital investment for the infrastructure equipment (bases stations) for denoting seamless connectivity, which represents as a hindrance to the overall growth of the Enhanced Mobile Broadband (eMBB) Market.
Enhanced Mobile Broadband (eMBB) Market Landscape
Product Launches, Merger & Acquisition, joint ventures and R&D activities are key strategies adopted by the players in the Enhanced Mobile Broadband (eMBB) Market. Enhanced Mobile Broadband (eMBB) Market top 10 companies include Telefonaktiebolaget L M Ericsson, Nippon Telegraph and Telephone Corporation, AT&T Inc., Telstra Corporation Limited, Verizon Communications Inc., SK Telecom Co., Ltd, Qualcomm Incorporated, Telit, Verizon Communications Inc., Inseego Corp and among others.
In April 2021, UAE-based Telco Etisalat launched a 5G network in the U.A.E in collaboration with Finland’s Nokia to offer enhanced mobile broadband (eMBB) services, and expand 5G coverage, and other opportunities.
In February 2021, NTT DOCOMO collaborated with various other international groups of leading firms, and signed a strategic agreement to establish a consortium to offer 5G solutions across Thailand and other Asia Pacific regions.
In September 2020, Verizon acquired TracFone Wireless, Inc., the leading pre-paid and value mobile provider in the U.S. This strategic acquisition channels the opportunity for Verizon to enhance its industry-leading wireless network portfolio, and adds value segments, including 5G access, fixed wireless residential broadband solutions and other varied mobility products.
Asia Pacific dominated the Enhanced Mobile Broadband (eMBB) Market, owing to the promising market of wireless technology and mission-critical control services as well as rising implementation of IoT, in terms of, large-scale roll-out of infrastructures, resulted in driving the growth of the market.
The growing number of IoT devices and the implementation in the industrial automation sectors are growing the demand of the Enhanced Mobile Broadband (eMBB) Market.
The augmentation of 5G ready smartphones with outstanding on-device artificial intelligence (AI) and other improved entertainment experiences is driving the growth of Enhanced Mobile Broadband (eMBB) Market.
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