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  • Laurie Young to Preview New Book at Technology Services Europe (TSE) 2008

    (EMAILWIRE.COM, March 26, 2008 ) SAN DIEGO, Mar. 25, 2008 – The TSE Conference announced today that Laurie Young will preview his new book From Products to Services: Insight and Experience from Companies which have Embraced the Service Economy at the upcoming TSE 2008 Conference. Young, a recognized authority and frequent author on services strategy and marketing issues, will address the gathering of European service professionals with his keynote presentation, Delivering Services Profitably, on the third day of the TSE conference to be held from 2 – 4 April, in Paris.

    “The change from products to services is profound and involves huge risk. It has taken newcomers a great deal of time to manage the disruptive and radical change involved and make real money”, says Young. Drawing on case studies of leading companies such as IBM, Unilever, BT, Ericsson and Nokia, Young’s new book, which is published by Wiley in April 2008, dispels the myths and misinformation that abound about how product companies evolve into services businesses.

    “Laurie’s book is a perfect fit for the theme of our conference this year, ‘The Next Wave of Business Growth’,” said JB Wood, president and CEO of AFSMI, SSPA, and TPSA. “The members of our three service associations include the leading professional services, technical support and field service organizations in the technology industry. They will make a receptive audience for Laurie’s observations on the path to service growth and profitability”.

    About Laurie Young
    Laurie Young is also the author of three additional books: Marketing the Professional Services Firm (Wiley, 2005) and Making Profit from New Service Development (FT/Pearson, 1999) and a co-author of three other books. For further information, visit www.wiley.com. To speak with Laurie Young call Belinda Gannaway at Hyde Marketing on 01273 551448 (or brg@hydemarketing.com) or visit www.lauriedyoung.com.

    About the Technology Services Europe 2008 Conference
    Designed specifically for Europe-based services executives, the conference will feature over 30 sessions that provide actionable strategies and best practices on how to leverage services to drive corporate growth and profitability in today’s fast-changing technology marketplace. The conference is jointly sponsored by the Association for Services Management International (AFSMI), the Service & Support Professionals Associatino (SSPA), and the Technology Professional Services Association (TPSA), and will be held at the Marriott Rive Gauche hotel in Paris from 2-4 April. For more information or to register visit: www.technologyserviceseurope.com

    A review copy of From Products to Services can be obtained by contacting Belinda Gannaway at brg@hydemarketing.com.


    Technology Services Europe 2008 Conferen
    Diane Brundage
    (408) 354-7136 x212
    dbrundage@thesspa.com

    Source: EmailWire.com

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