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(EMAILWIRE.COM, November 19, 2008 ) Macau -- The killer app for most Smartphone users is not processing power or network access speed – it is ease-of-use and interface simplicity. Interface pioneer Nuance delivered this crucial message to delegates attending the Mobile GSM Congress in Macau.
James Young, Marketing and Business Director, Greater China/Southeast Asia Regions, Mobile and Enterprise Division, Nuance Communications:
"Smartphones offer users a bewildering array of choices, but people have to re-learn how to use them every time the change devices. The first manufacturer to get it right will not only set a new and enduring standard, but likely take the lead in sales and revenue as well. NuanceÂ’s new XT9 will help bring that goal a step closer."
"Look at the automobile market. There are hundreds of car brands, all using different technologies under the hood. But all of them use the same simple interface – steering wheel, pedals, handbrake, etc. They are simple to use, easy to master and when you learn how to use one you can drive them all."
"The 'Holy Grail' for the mobile device market is getting the interface right. And thatÂ’s where Nuance new solutions such as XT9 advanced text input come in."
"A decade or more ago when US vice president Al Gore famously dubbed the Internet the 'Information Superhighway,' the challenge was speed – providing as many people as possible with fast and reliable access to information. Today, with faster networks – broadband, 3G, WiMax – the highway is in good shape, but the vehicles that use it are still clunky."
Nuance provides complementary input modalities that bypass the basic limitations of the tiny phone keypad and allow simplified text entry through the single "predictive" tap method on the phone keyboard. T9 has already been shipped in over 3 billion devices and is used on a regular basis by over 1 billion people throughout the world.
The new XT9 product has just been adopted by Nokia, Samsung and HTC and the Chinese version of XT9 will be launched in Sharp’s new SH9020C Smartphone for the China market. The new Chinese XT9 utilizes various input methods, such as Sentence Pinyin Input: explicit and ambiguous; simplified and traditional Chinese, and Phrasal Stroke: simplified and traditional Chinese; components, wildcard, alternate strokes. Chinese XT9 has been certified by the Chinese government's leading standards body – the Certification Center of the China Electronics Standards Institute -- as being compliant with standards GB/T 18031-2000 and GB13000-1-1993.
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Nuance's XT9 technology allows users that use more than one language in their messages (a true "bi-lingual" feature) – which includes the majority of educated Asians who speak their own languages as well as English – to type much faster. Its voice recognition technology can even eliminate the need for typing entirely if the user prefers or circumstances dictate.
About T9 and XT9 Software
T9 Text Input, a leading alphabet-based messaging software, and is available in 75 languages including Chinese, Japanese and Korean. T9 software has set the global bar for mobile device usability, creating mobile user experiences that help drive consumer demand for and use of mobile communications devices and services. XT9 Smart Input is a revolutionary multi-modal user interface solution for feature-rich Smartphones. This pioneering user interface is designed to enable users to easily switch between input modes, as well as alternate between numbers, letters, symbols and languages, making it faster and easier to input text.
More than 800 mobile phone models available throughout the world today include T9 and XT9 software. For more information, please go to http://www.nuance.com/t9/xt9
About Nuance Communications, Inc.
Nuance is the leading provider of speech, smart keypad and imaging solutions for businesses and consumers around the world. Its technologies, applications and services make the user experience more compelling by transforming the way people interact with information and how they create, share and use documents. Every day, millions of users and thousands of businesses experience NuanceÂ’s proven applications and professional services. For more information, please visit: http://www.nuance.com.
Nuance, the Nuance logo and T9 are registered trademarks or brands of Nuance Communications, Inc. or its subsidiaries in the United States of America and other countries. All other companies or product names are the property of the respective owners.
For more information, please contact:
Emma Jenkins
EBA Communications Ltd
Tel: + 852 2122 9014
Fax: + 852 2537 3012
emma.jenkins@ebacomms.com
Nuance Communications, Inc.
Emma Jenkins
+ 852 2122 9014
emma.jenkins@ebacomms.com 
Source: EmailWire.com
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