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  • The Mobile Advertising (mAdvertising) Market to 2014 – 2020, Promises to Drive Revenue Generation Opportunities for App Developers, Advertising Networks, Mobile Platform providers and Driven by a higher Click Through Rate and Growing User Penetration

    (I-SoftwareNews.Com, October 21, 2016 ) The Mobile Advertising (mAdvertising) Market: 2014 - 2020 - Opportunities, Challenges, Strategies & Forecasts Size and Share Published in 2014-04-24 Available for US$ 2500 at Researchmoz.us

    Description

    Get the Full Report : http://www.researchmoz.us/the-mobile-advertising-madvertising-market-2014-2020-opportunities-challenges-strategies-and-forecasts-report.html


    Mobile advertising refers to a form of advertising via mobile phones or other mobile devices such as tablets. Although many view mobile advertising as sub-segment of online advertising, its scope is far greater with over 7 Billion mobile subscriptions worldwide.

    Mobile advertising promises to drive revenue generation opportunities for App developers, advertising networks, mobile platform providers and wireless carriers alike. Currently in its early years, the market accounts for nearly $21 Billion in annual revenue.

    The growing penetration of smartphones and tablets has further extended the addressable market for mobile advertising as users spend an increasing amount of their time with these devices. By the end of 2020, tablet based advertising campaigns alone will generate more than $27 Billion in global revenue, following a CAGR of nearly 25% between 2014 and 2020.

    The ""Mobile Advertising (mAdvertising) Market: 2014 - 2020"" report provides an in-depth assessment of the global mobile advertising market. In addition to covering the business case, market drivers, challenges, opportunities, key developments, industry roadmap, ecosystem, key player profiles and strategies, the report also presents comprehensive forecasts for the mobile advertising market from 2014 till 2020, including an individual assessment of 2 device form factor submarkets, 9 application & media submarkets, and 25 country submarkets.

    Tablet and Smartphone shipment forecasts (by OS platform, vendor and region) are also presented in the report due to their profound impact on the size of the mobile advertising market. Historical figures from 2010, 2011 and 2012 accompany the forecasts.

    The report comes with an associated Excel datasheet covering quantitative data from all figures presented within the report.

    Topics Covered:

    The report covers the following topics:

    Mobile advertising business models: Ad types, physical Ad dimensions, supporting technologies and revenue generation models

    Key market sectors for mobile advertising and their evolution

    Market drivers and challenges for the mobile advertising market

    A detailed assessment of the emerging tablet advertising submarket and its growth potential

    Key developments and opportunities in the industry

    Profiles and strategies of 34 key players in the mobile advertising market

    Strategic recommendations for advertisers, mobile advertising providers, wireless carriers and mobile device OEMs

    Global and regional market forecasts:

    Mobile advertising revenue forecasts: 2010 - 2020



    Get a Sample Copy of the Report: http://www.researchmoz.us/enquiry.php?type=S&repid=195795

    Submarket revenue forecasts are categorized in 2 device form factor categories:

    Mobile Phone

    Tablet

    Submarket revenue forecasts are categorized in 9 application & media categories:

    Media Alerts

    Mobile Browsing (Display, Search)

    Mobile Applications

    Mobile Games

    Mobile Music

    Mobile Social Networking

    Mobile TV (Broadcast, Unicast & One-off)

    Mobile Video (One-off, Subscription Based)

    Text Alerts

    Country level revenue projections are presented for the following 25 leading countries in the mobile advertising market:

    Argentina

    Australia

    Brazil

    Canada

    China

    Czech Republic

    Denmark

    Finland

    France

    Germany

    India

    Italy

    Japan

    Mexico

    Norway

    Poland

    Russia

    Saudi Arabia

    South Africa

    South Korea

    Spain

    Sweden

    UAE

    UK

    USA



    Regional mobile advertising forecasts are categorized in the following six categories:

    Asia Pacific

    Eastern Europe

    Latin & Central America

    Middle East & Africa

    North America

    Western Europe

    Tablet Shipment Forecasts: 2010 – 2020



    Inquiry on this report: http://www.researchmoz.us/enquiry.php?type=E&repid=195795



    Tablet shipment projections are categorized in 4 Operating System (OS) platform categories:

    Apple iOS

    Android

    Windows

    Others

    Tablet shipment projections are categorized in 4 display size categories:

    4 – 7 inches

    7 – 9 inches

    9 – 12 inches

    12 – 16 inches

    Tablet vendor share projections are shown for the following 22 vendors:

    Apple, White Box, Samsung, Asus, Amazon, Acer, Lenovo, Huawei, Sony, Microsoft, Dell, BlackBerry, HP, Archos, Nook, Toshiba, ZTE, Vizio, Motorola, LG, Viewsonic, HTC

    Regional tablet shipment forecasts are categorized in the following six categories:

    Asia Pacific

    Eastern Europe

    Latin & Central America

    Middle East & Africa

    North America

    Western Europe

    Smartphone Shipment Projections: 2010 - 2020

    Smartphone shipment projections are categorized in 14 Operating System (OS) platform categories:

    Apple iOS

    Android

    Bada

    Blackberry OS

    Firefox OS

    LiMo

    MeeGo

    Microsoft

    Palm OS / webOS

    Sailfish

    Symbian

    Tizen

    Ubuntu

    Others

    Smartphone vendor share projections are shown for the following 22 vendors:

    Samsung, Apple, LG, Huawei, ZTE, Lenovo, Sony, Coolpad, BlackBerry, Nokia, HTC, Motorola, Pantech, TCL-Alcatel, Fujitsu, Sharp, Panasonic, NEC, Casio, Hitachi, Acer

    Regional smartphone shipment forecasts are categorized in the following six categories:

    Asia Pacific

    Eastern Europe

    Latin & Central America

    Middle East & Africa

    North America

    Western Europe



    Key Findings:

    The report has the following key findings:

    At present, the market for mobile advertising is still in its early years, and accounts for more than $21 Billion in global revenue

    Driven by a higher Click-Through Rate (CTR) and growing user penetration, the tablet segment of the market is expected to overtake smartphone based advertising revenues

    By the end of 2020, tablet advertising alone will generate more than $27 Billion in global revenue, following a CAGR of nearly 25% between 2014 and 2020. During the same year (2020) tablet shipments will reach nearly 600 Million annually

    In-app based mobile advertising is expected to significantly grow its revenue share over the coming years, accounting for over 25% of the total mobile advertising market by 2020

    Leveraging their demographics and real-time location data, wireless carriers are aggressively eyeing on opportunities to tap into the mobile advertising market

    Key Questions Answered:

    The report provides answers to the following key questions:

    How big is the opportunity for mobile advertising, and what is the size of the total addressable market?

    What are the key use cases of mobile advertising?

    What are the key business models of mobile advertising and how can advertisers generate revenue?

    Do tablet advertising campaigns have a better Click-Through Rate (CTR) than smartphones?

    Which application & media categories will generate the highest amount of revenue through mobile advertising?

    What are the market drivers and barriers for the growth of mobile advertising?

    Which regions and countries will witness the highest level of revenue through mobile advertising?

    Who are the key players in the mobile advertising industry and what are their strategies?

    How can wireless carriers and mobile device OEMs capitalize on the mobile advertising opportunity?



    Browse All Telecommunications Market Research Reports at: http://www.researchmoz.us/telecommunications-market-reports-95.html



    About ResearchMoz

    ResearchMoz is the world’s fastest growing collection of market research reports worldwide. Our database is composed of current market studies from over 100 featured publishers worldwide. Our market research databases integrate statistics with analysis from global, regional, country and company perspectives.

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