Insights into M Commerce Market and itÂ’s Growth Outlook

(I-SoftwareNews.Com, June 25, 2018 ) The advancement in wireless technology has increased the number of mobile device users and has augmented the rapid development of E Commerce conducted through these devices. M Commerce is a type of E Commerce transaction, conducted through mobile devices with the help of telecom networks, and other wired or wireless networking technologies. As the number of mobile device users has surpassed the count of PC users the M commerce market is expected to grow even bigger in future. With the addition of features such as information, entertainment, and commerce, Mobile Commerce provides the end users the ability to access Internet from any location and at any time.

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In recent times, the public and private entities have come up with various mobile commerce offerings which include M Retailing, M Billing, M Ticketing or Booking and other M Commerce services. Mobile Commerce enables cross-media integration with a direct linking to the customers through 24 hour connectivity inservice/billing/booking/sales. These applications are beneficial to both small scale and large scale businesses in enabling online transaction with end users irrespective of the time and location. The payment modes such as Near Field Communication (NFC), Wireless Application Protocol (WAP), Premium SMS, and mobile direct carrier billing services are not only strengthening the market but are also boosting it further.

The m commerce market is thriving, and in the coming years, it will provide huge potential opportunities to various M Commerce applications and service providers. In this research report, segments the market into type of transactions, type of payment modes, across various geographical regions such as NA, Europe, APAC, MEA, and LA. Also, the market has been segmented into diverse industry verticals, namely retail, media and entertainment, travel and hospitality and telecom. In terms of type of end-users, MarketsandMarkets has segmented the Market into Smartphone users, and feature phone users.

MarketsandMarkets forecasts the global M commerce market to grow from $116.12 billion in 2014 to $467.35 billion by 2019, at a Compound Annual Growth Rate (CAGR) of 32.1%.

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Insights into M Commerce Market and itÂ’s Growth Outlook