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(I-SoftwareNews.Com, July 13, 2012 ) Goshen, MA – “Marketing is embarrassing.” “Marketing is stressful.” “I don’t want to hype what I’m selling.” Whereas many copywriters throw up their hands or launch into a stern lecture when hearing sentiments like these, veteran copywriter and marketing coach Marcia Yudkin welcomes those who cringe when it comes to marketing. They just need to learn how to write copy honestly and with a little pizzazz, she feels. Her new Kindle ebook, No-Hype Copywriting: The Keys to Lively, Appealing and Truthful Sales Writing, offers a step-by-step manual for writing honest yet dramatic promotional copy (http://www.amazon.com/dp/B008C8IIE2).
“It’s absolutely possible to attract people to what you sell without lying, using a carnival-barker tone or posing as someone you’re not,” says Marcia Yudkin, who wrote No-Hype Copywriting to help her client base of consultants, software manufacturers, ecommerce entrepreneurs, healers, authors and publishers. “You simply need to know how to use lively writing techniques that get to the heart of the usefulness, joy, entertainment or satisfaction your products and services offer.”
For both experienced and beginning writers, No-Hype Copywriting explains how to compose attention-getting, truthful marketing copy. Yudkin leads readers through a three-step process of collecting the needed information, jazzing it up responsibly and then polishing it so it appeals to ideal customers.
The no-hype copywriting techniques apply to sales pages on the web, brochures, postcards, postal letters, newspaper or magazine ads, press releases and more, both for business-to-business copywriting and business-to-consumer copywriting. “This ebook provides a framework for setting down a solid first draft and then tweaking it into an honest, effective selling tool,” Yudkin says.
No-Hype Copywriting: The Keys to Lively, Appealing and Truthful Sales Writing (http://www.amazon.com/dp/B008C8IIE2) costs $2.99 and is available not only in Amazon’s Kindle store but also in Barnes & Noble’s Nook shop and Smashwords.com.
About the Author
Author Marcia Yudkin (www.yudkin.com) is a veteran copywriter known for her creativity and imagination. She has published 16 conventional books, including a Book-of-the-Month Club selection and another featured on the Oprah Winfrey Show, as well as countless audio products, PDF reports and multimedia courses.
Creative Ways
Marcia Yudkin
413-582-4052
pr@yudkin.com
Source: EmailWire.Com 
Source: EmailWire.com
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