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(EMAILWIRE.COM, August 12, 2008 ) SAN DIEGO, XXX, 2008 – The Association for Services Management International (AFSMI), The Service & Support Professionals Association (SSPA), and The Technology Professional Services Association (TPSA) today announced its Service Marketing sessions for the Winning Service Strategies in a Shifting Global Economy conference, to be held in Las Vegas, October 20-22.
The Service Marketing sessions specifically address the issues faced by marketing staff chartered to market the service portfolio. Session topics include:
Increasing Revenues by Extending Your Sales Reach – Adobe
Becoming a Support Fee Defender: A Case Study – Agilent
Building Your Service Brand – BMC
Launching Your Services Portfolio – Liebert Services
Transforming Services Marketing Through Effective Campaign Management – Motorola
Services Marketing: Inbound, Outbound, or Hard-to-Bound? – Network Appliance
Delivering Consistent and Differentiating Consulting Services Messages – Oracle
Customer-Centric Innovation: Transforming Our Business with Customer Insights – Philips Healthcare
“Companies are looking to expand their portfolio of service offerings to better meet the needs of their customers,” stated J.B. Wood, president and CEO of AFSMI, SSPA, and TPSA. “Our members who are presenting at this fall’s conference represent some of the best practices and strategies in the industry.”
Conference information and registration can be found at:
http://www.afsm-winningstrategies.com/registration.asp
http://www.sspa-winningstrategies.com/registration.asp
http://www.tpsa-winningstrategies.com/registration.asp
About AFSMI
The Association for Services Management International (AFSMI) is the global leader in helping service professionals and field services organizations deliver more value to their customers. www.afsmi.com.
About SSPA
The Service & Support Professionals Association (SSPA) is a key resource for the information and best practices needed to make better business decisions. www.thesspa.com.
About TPSA
The Technology Professional Services Association (TPSA) is the only organization for executives who create, deliver, manage, measure, and optimize technology services in the worldÂ’s leading corporations. www.tpsaonline.com.
SSPA
Diane Brundage
408-673-3054
dbrundage@thesspa.com 
Source: EmailWire.com
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