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  • Adobe, Agilent, BMC, Liebert Services, Motorola, Network Appliance, Oracle, Philips Healthcare, and Trizetto to Present Winning Service Marketing Strategies at Worldwide Technology Services Conference

    (EMAILWIRE.COM, August 12, 2008 ) SAN DIEGO, XXX, 2008 – The Association for Services Management International (AFSMI), The Service & Support Professionals Association (SSPA), and The Technology Professional Services Association (TPSA) today announced its Service Marketing sessions for the Winning Service Strategies in a Shifting Global Economy conference, to be held in Las Vegas, October 20-22.

    The Service Marketing sessions specifically address the issues faced by marketing staff chartered to market the service portfolio. Session topics include:
    Increasing Revenues by Extending Your Sales Reach – Adobe
    Becoming a Support Fee Defender: A Case Study – Agilent
    Building Your Service Brand – BMC
    Launching Your Services Portfolio – Liebert Services
    Transforming Services Marketing Through Effective Campaign Management – Motorola
    Services Marketing: Inbound, Outbound, or Hard-to-Bound? – Network Appliance
    Delivering Consistent and Differentiating Consulting Services Messages – Oracle
    Customer-Centric Innovation: Transforming Our Business with Customer Insights – Philips Healthcare
    “Companies are looking to expand their portfolio of service offerings to better meet the needs of their customers,” stated J.B. Wood, president and CEO of AFSMI, SSPA, and TPSA. “Our members who are presenting at this fall’s conference represent some of the best practices and strategies in the industry.”
    Conference information and registration can be found at:

    About AFSMI
    The Association for Services Management International (AFSMI) is the global leader in helping service professionals and field services organizations deliver more value to their customers.

    About SSPA
    The Service & Support Professionals Association (SSPA) is a key resource for the information and best practices needed to make better business decisions.

    About TPSA
    The Technology Professional Services Association (TPSA) is the only organization for executives who create, deliver, manage, measure, and optimize technology services in the world’s leading corporations.

    Diane Brundage


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