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(I-SoftwareNews.Com, December 14, 2014 ) Secor, IL -- In late summer of 2014, Panther Creek Trading Company was searching for "the next great product" to follow the successful wave of its PantherPower portable battery pack for digital devices.
Typical questions included: "What will our customers want next?" and "What accessory will our customers be looking for to support the latest high-tech release coming down the pike?"
It doesn't take a lot of research to know that new digital devices are being thrown into the market place faster than one could read this press release. Sorting it all out, however, would be a typical project for a market research company who specializes in deciphering all the consumer sales data that would lead to and pinpoint the latest and greatest "hot trend" in the area of digital support devices. Generally these companies provide great insight and winning recommendations to retailers, wholesalers, manufacturers and product development companies who are attempting to keep ahead of the wave, yet struggling to keep up with daily demands of their current projects, inventories and marketing efforts.
Panther Creek Trading Company considered this approach, and has a network of proficient market research companies to call upon, but it didn't. Instead, they decided to go directly to their preferred customer base, involving the "true users" in the decision making process. When asked why they took this approach, Susan Miller, co-founder of the company had this to say: "We are fortunate enough to have developed a very close relationship with our customers. We stay in touch through email, phone calls and text messages. When customers have a question or a concern we are quick to communicate and provide an answer/resolution within just a few hours – not days or weeks. Our customers feel they can trust us and they're confident that we value their input, ideas, and feedback. In fact, to a large extent, they actually feel like ‘part of the team'. This level of collaboration takes a lot of time and effort, but the rewards are priceless! We view our customer community as a natural extension of the company leadership, a sort of ‘steering committee', if you will. So we naturally went to our steering committee to address the questions about our next product launch."
As a result, the top recommended products have been selected and are currently being tested, reviewed and modified to meet all the quality and performance standards of the company. Very soon they will be in final production and an announcement will be forthcoming. Will they be in the marketplace in time for Christmas? Perhaps – but if not, Panther Creek Trading Company is betting on its customers to have made the best selection of the right product at the right time to continue its current wave of success.
About Panther Creek Trading Co.
Panther Creek Trading Co. is an Illinois Corporation based in Secor, Illinois. Incorporated in 2012, Panther Creek has defined the specs and arranged production for a very powerful, fast and sophisticated mobile battery pack for recharging cell phones (www.amazon.com/cell phone) and most mobile devices.
Panther Creek Trading Co.
Bob Miller @going2012
309-846-5823
panthercreek@hughes.net
Source: EmailWire.Com 
Source: EmailWire.com
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