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(EMAILWIRE.COM, January 14, 2010 ) SAN DIEGO, Calif., January 14, 2009 – The Technology Services Industry Association (TSIA), the technology services industry's largest and most vibrant association, announced special sessions from Germany-based universities and institutions at Technology Services Europe 2010 (TSE10), being held in Barcelona, Spain, February 3-5. The conference, themed “Services in the New Tech Landscape,” will feature sessions from Germany-based thought leaders at RWTH Aachen University; ISS International Business School of Service Management, with Taurel Service Management Consultants; Mercator School of Management/University of Duisburg-Essen; and the University of Applied Sciences and Arts/Competence Center Services Management, with Siemens.
A summary of these sessions is provided below:
• Industrial companies face tremendous challenges in planning the service resources needed to meet market demands. The ongoing integration of product and service resources in complex product-service systems (PSS) causes a higher complexity in resource structures, and thereby in service resource planning. In “Service Resource Planning and Optimization in Product-Service Systems,” Dr.-Ing. Gerhard Gudergan of the Research Institute for Operations Management at RWTH Aachen University will focus on how to overcome the challenges of planning service resources to meet market demands, an approach for better resource planning for PSS-based businesses, and how to professionalize the services business. This case-study session will discuss how a German machine-tool manufacturer managed to optimize middle-term service resource planning in a PSS-based business.
• In “Drag or Drive for New Service Development—New Findings on the Contentious Relationships of Service Organizations with Their Corporate IT Departments,” presenters Wilhelm Taurel of Taurel Service Management Consultants and Dr. Tilo Böhmann, professor of service management at ISS International Business School of Service Management, will present the main causes for IT/services misalignment, key success factors for enabling service innovation with IT, and insights into improved governance structures for IT services. The workshop-style session will present selected study findings and first indications where companies must adjust for optimizing the alignment between service and IT.
• Due to the current economic climate, customers’ bargaining power has increased drastically. As a consequence, customers are no longer satisfied with standardized products and services, but are increasingly asking for solutions that are tailored to their specific business needs. In “How to Create Perceived Value of Customer Solutions,” Prof. Dr. Gertrud Schmitz, professor of service management and retailing at Mercator School of Management/University of Duisburg-Essen, will show how perceived customer value can be enhanced by marketing communication based on an existent conceptualization of perceived customer value. It also will demonstrate that this dialog can be used to create customer solutions that provide high customer value.
• The academic discipline of service engineering makes every effort to structure and formalize the innovation process, with the end goal of developing “better” services using fewer resources and making them more consumer-focused. Storytelling, the concept of applying creative tools (e.g., storyboarding, narration, backstories) can help to make complex data more clear, offering an important contribution to the process of service innovation. In “Siemens Switzerland, Industrial Automation and Drive Technologies: Attractive Services Won’t Happen Accidentally—They Need to Be Designed,” Ronny Weinig, head of global services industries, Siemens, and Dr. Adrienne Schäfer, University of Applied Sciences and Arts, Competence Center Services Management, will discuss how to analyze and optimize a new service offering using service engineering and storytelling, how to develop and prototype new services as a product, and how to decipher satisfaction and dissatisfaction indexes of a new service.
“We are proud to include these special sessions on our TSE10 roster,” said J.B. Wood, president and CEO of TSIA. “They underline the key contributions that Germany-based institutions contribute to the global technology services industry. Our attendees will walk away with many insights from these leading-edge research efforts.”
More information on Technology Services Europe 2010 can be found at www.technologyserviceseurope.com.
About TSIA
The Technology Services Industry Association (TSIA) is the technology services industryÂ’s largest and most vibrant association, encompassing more than 50,000 members from 300 companies in 80 countries. Our ranks include services executives, managers, and professionals from around the globe. www.tsia.com.
# # #
TSIA
Suzanne Hite
410-774-5322
suzanne.hite@tsia.com 
Source: EmailWire.com
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