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(EMAILWIRE.COM, May 16, 2011 ) Australia -- Ecommerce software platform, Infomaxim, now provides customers with real-time web analytics, offering immediate insights into customer behaviour in response to campaign changes, content updates and product offers.
Coupled with InfomaximÂ’s built-in Business Intelligence tools, online merchants can now quickly adjust marketing responses, re-target email marketing and test content scenarios without the need for third party tools.
Most ecommerce businesses have relied on Google Analytics, which is delayed by around 24 hours. This has left business operating operating in the dark in the midst of critical marketing programs. Infomaxim solves this problem, but providing immediate feedback, with reports you can easily adjust to match unique business needs.
Instead of having customer data, web content and analytics information spread over multiple systems, Infomaxim enables sophisticated profiling of user behaviour based on transaction history, web browsing activity and profile attributes. Better understanding customer needs enables the most effective one-to-one marketing through highly relevant email messages.
There is no need to export data or rely on third party tools to run an email broadcast either. Infomaxim includes a tightly integrate email marketing system that can leverage all of the above data to target recipients. Furthermore, response metrics is added to customer profiling history to further expand the businesses knowledge on how best to match the right offer with the right person.
InfomaximÂ’s combines best-of-breed content management capabilities with powerful a ecommerce software platform to provide business owners and marketers the best of both worlds. Email marketing, web analytics, comprehensive business intelligence tools and customer management are all tightly integrated to create a suite of capabilities for running a successful online business.
You can take a tour of these features at www.infomaxim.com.
Recent web stores launched using Infomaxim include Footprint Books, an online book store with over 100,000 titles. See www.footprint.com.au.
Infomaxim is owned by netAmbition Pty Ltd, a privately owned Australian company developing cloud based web applications for small-medium businesses.
Infomaxim
The Smarter Online Store
612 8005 1338
info@infomaxim.com 
Source: EmailWire.com
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