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(I-SoftwareNews.Com, March 28, 2018 ) BaaS transforms the way backend and frontend of an application is connected. Conventional mobile middleware uses an on-premise server to integrate backend to the application. This increases the upfront capital cost needed to purchase hardware. BaaS eliminates this by using the cloud platform to provide backend services. BaaS, also referred as mobile backend as a service (MBaaS), is a mobile middleware model. It helps mobile and web application developers to store and link their applications to a backend cloud infrastructure.
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The key players in the BaaS market are Microsoft, IBM Corporation, Oracle Corporation, Kony, Kinvey, AnyPresence, Appcelerator, CloudMine, Built.IO Backend, and KII Corporation. These players adopted various strategies to expand their global presence and increase their market shares.
Backend as a Service (BaaS) is an alternative mobile middleware approach that uses software development kits (SDKs), and unified application programming interfaces (APIs) to connect mobile applications to backend resources in the cloud. BaaS is a cloud computing category that makes job of developers simple while setting up, using and operating a cloud backend for tablet, mobile and web apps. While BaaS service providers offer value-added features such as usage analysis, user management, and push notification or campaigning, it also facilitates seamless integration with social media networks such as Twitter and Facebook. The advantage of utilizing backend-as-a-service model is that it reduces application backend framework development time to minutes rather than few weeks. BaaS or MBaaS allows developers, without much mobile experience or time, to get started quickly. Developers are provided access to the source code for all underlying components, in order to deploy server components on-premise or allow customizations outside the platform.
BaaS market is segmented on the basis of end user, computing platform, API platform, serviceand region. On the basis of end user, BaaS market is segmented into small and medium enterprises and large enterprises. By computing platform, backend-as-a-service market is segmented into web and mobile & tablet. The API platform segment includes java, ruby, HTML5, REST, node.js and Objective-C and other platform. On the basis of service, BaaS market is segmented into managed service, consulting service and SLA service. Regionally, BaaS market can be segmented into North America, Latin America, Western Europe, Eastern Europe, Middle East & Africa (MEA), Asia Pacific excluding Japan (APEJ) and Japan.
Access more details@ http://www.kminsights.com/reports/global-backend-as-a-services-market-2018-2025-174549
Rising adoption of web applications in this era of self-service economy is expanding the addressable market for backend-as-a-service, which in turn, is fueling growth of BaaS market. Spurt in connected devices usage is also boosting the demand for BaaS solutions. Growing adoption of BaaS among SMEs and the enterprises, especially in emerging markets, provides opportunity for further market growth. However, there are certain factors restraining the market growth including the high initial cost, data security issues and increasing number of competitors enforcing vendor lock-in situations.
The report covers detailed information regarding the major factors influencing the growth of the BaaS market such as drivers, restraints, challenges, and opportunities. A detailed analysis of the key industry players has been done to provide insights into their business overview, products and services, key strategies, new product launches, mergers and acquisitions, partnerships, agreements, collaborations and recent developments associated with the BaaS market.
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Source: EmailWire.Com 
Source: EmailWire.com
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