Marketing Automation Software Market Advancement, Business Profiles, Key Development, Comprehensive Analysis and New Opportunities, Growth by 2023

(I-SoftwareNews.Com, April 18, 2018 ) Global Marketing Automation Software Market Size Status and Forecast 2023

Marketing automation software help organizations in automating repetitive and monotonous tasks, such as emails, social media, and other website functions, to save time, costs, and efforts. The technology is helpful in generating quality leads and successfully implementing marketing campaigns. It aids a marketing team in optimal usage of time and channelize its effort in working on multiple online sources.

Marketing automation software is an advanced platform designed to help marketers capture leads, nurture them further down the funnel, and analyze lead behavior and campaign performance. No longer experimental technology, marketing automation tools are now an essential resource for B2B marketing and sales departments looking to grow their business.

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Companies Profiled in this report includes: HubSpot, Marketo, Act-On Software, Salesforce, Adobe Systems, Oracle, Infusionsoft, IBM, Cognizant, ETrigue, GreenRope, Hatchbuck, IContact, LeadSquared, MarcomCentral, Salesfusion, SALESmanago, SAP, SAS Institute, SharpSpring, Aprimo

Marketing automation helps in automating marketing and sales engagement to generate more leads, close more deals, and act as a better measure for assessing marketing success. Marketing departments save time and resources with an easy-to-use platform that makes it simple to manage all campaigns using a single solution.

The global marketing automation software market is gaining interest due to increasing need for personalized automated e-mails, along with growing demand for digitalized customer experience, and customer scoring system. Marketing automation software platforms vary from vendor to vendor, many of whom offer automation software solutions for both small and medium size businesses, along with large businesses.

Marketing Automation software is designed to help marketers capture leads, develop relationships and move prospects through the sales funnel at scale. This includes several categories of functionality: email, social media, web marketing, and analytics. Marketing automation is an out-of-the-box method for harnessing customer data from multiple sources and developing strategies and tactics that work across different mediums.

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The marketing automation software makes the complex marketing campaign run successfully even with the limited resources. The software helps the marketing department to market efficiently over multiple online channels and automates the repetitive task. Marketing Automation Software market has seen significant growth during coming year as the need for the digital marketing has increased. The market landscape is shaped by the factors like mergers and acquisition by the key players, growth in third-party application ecosystems, enhancing the platform beyond e-mails.

Table of Content:

1 Industry Overview   1

2 Global Marketing Automation Software Competition Analysis by Players            23

3 Company (Top Players) Profiles and Key Data       29

3.1 HubSpot    29

3.1.1 Company Profile            29

3.1.2 Main Business/Business Overview        29

3.1.3 Products, Services and Solutions           30

3.1.4 HubSpot Marketing Automation Software Revenue (Million USD) (2013-2018) 31

3.1.5 Recent Developments    33

3.2 Marketo     33

3.2.1 Company Profile            33

3.2.2 Main Business/Business Overview        34

3.2.3 Products, Services and Solutions           34

3.2.4 Marketo Marketing Automation Software Revenue (Million USD) (2013-2018) 35

3.2.5 Recent Developments    36

3.3 Act-On Software 37

3.3.1 Company Profile            37

3.3.2 Main Business/Business Overview        37

3.3.3 Products, Services and Solutions           38

3.3.4 Act-On Software Marketing Automation Software Revenue (Million USD) (2013-2018) 38

3.3.5 Recent Developments    40

4 Global Marketing Automation Software Market Size by Product and Application (2013-2018) 103

5 United States Marketing Automation Software Development Status and Outlook           109

6 Denmark Marketing Automation Software Development Status and Outlook      115

7 Sweden Marketing Automation Software Development Status and Outlook        119

8 Norway Marketing Automation Software Development Status and Outlook        123

9 Finland Marketing Automation Software Development Status and Outlook         127

10 UK Marketing Automation Software Development Status and Outlook 131

10.3 UK Marketing Automation Software Market Size by Application (2013-2018) 133

11 Others in Europe Marketing Automation Software Development Status and Outlook    135

12 Market Forecast by Regions, Product and Application (2018-2023) 139

13 Marketing Automation Software Market Dynamics         152

4 Market Effect Factors Analysis       157

15 Research Finding /Conclusion       162

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Marketing Automation Software Market Advancement, Business Profiles, Key Development, Comprehensive Analysis and New Opportunities, Growth by 2023