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 (EMAILWIRE.COM, November 30, 2011 ) Calgary, AB - Businesses are struggling to find footing with new clients in 2011 as traditional methods, such as newsprint, radio and television are starting to show declining results due to low interest on the part of viewers.
Facebook.com, the leading online social web site has over 800 million active users and more than 50% of these users log in on any given day. “People share, read and generally engage with any type of content when it’s surfaced through friends & people they know and trust”, says Malorie Lucich, Facebook Spokesperson.
Frank Thomas, Technical Director of SocialClimbers.ca says, “I’m finding that businesses are really behind the ball when it comes to advertising. They are simply not getting the same results that they once did as little a five years ago. Businesses know that it’s time for a change, but they are struggling as they migrate to online relationship building methods over traditional marketing, simply because it is still foreign to them.”
Mr Thomas also mentioned, “Businesses know how easy it is to close a referral sale but don’t realize that proper marketing through online social media sites such as Facebook and LinkedIn can offer exactly the same opportunity through social media marketing and, in fact, can be even more effective.”
Proper trust-building and marketing through social media does take time to understand the process. To be successful, businesses must engage the services of a knowledgeable and reputable partner who can design an online social presence where they can interact effectively with their ‘community’.
“Gaining the trust of your customers comes through listening to their needs and finding solutions. You will be truly amazed at how one happy customer can create a tremendous amount of positive public relations for a company.” says Mr Thomas.
Mr Thomas also notes that the people have always done business with people they know, like and trust. This has not changed, however the way this is relationship is built between company and clients now has a broader reach, thanks to the Internet.
The world is becoming a smaller place as online communities continue to grow and the traditional theory of 6 degree of separation is challenged. CBC News stated on November 22, 2011, “Facebook shrinks 6 degrees of separation to 4.74”. This infers that everyone is, on average, approximately 4.74 steps away, by way of introduction, from any other person on the planet.
“If businesses are going to thrive going forward, their challenge is to learn how to build strong online communities where they can engage their customers directly in a more personal and professional manner.” says Mr. Thomas.
For more information on Calgary social media marketing, interested parties can contact Social Climbers directly or through their web site http://www.socialclimbers.ca.
About Social Climbers:
Social Climbers is a Calgary social media marketing company that marries the power of social marketing with the technological resources required to ensure that clients stand out from the crowd. Proper use of tools and keeping ahead of the technology curve are musts if the message is going to be heard. The team brings marketing and technological skills to the table, allowing for ease of integration and penetration into the social media spectrum.
Social Climbers
Frank Thomas
(403) - 775 - 9041
frank@socialclimbers.ca 
Source: EmailWire.com
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