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(I-SoftwareNews.Com, May 29, 2012 ) Goshen, MA – Although programmers have certainly created some nifty automatic company name generators, they use a limited set of methods to mix and match input from their databases. And these can’t hold a candle to human creativity. So says naming expert Marcia Yudkin, director of Named At Last, which creates brand names for clients (www.namedatlast.com). Yudkin lists five naming techniques that computers cannot match.
1. Syllable Substitution. This naming method takes a known word and transforms it into a clever fabricated word with a very different meaning by changing one syllable in it. For instance, we can modify the word “quintessence” into a sparkling name for financial software, Quantessence.
2. Spelling Variants. Some years back, a search engine called Backrub was looking for a name implying multitudinous, nearly infinite search results. In a playful spirit, the entrepreneurs transmuted the obscure word “googol,” which means a 1 followed by 100 zeroes. Backrub renamed itself Google and hurtled into Internet history.
3. Fractured Sayings. Here you list popular sayings related to the subject matter and tweak them. For naming financial software, the list contains the word “figures,” which in turn prompts the saying, “It figures.” That gives the crafty namer It All Figures for the name of the software. Ironically, software itself wouldn’t suggest that idea.
4. Literary Allusions. Coffee giant Starbucks was named after the first mate of the Pequod in the novel Moby Dick. Likewise, any ex-English major would smile hearing about an oceanside café called The Light at the End of the Dock, a reference to F. Scott Fitzgerald’s classic novel The Great Gatsby. Neither of these concepts would ever come up in an automated name generation session.
5. Pop Culture Allusions. References to elements of popular culture like songs, games, sports, TV, clothing styles, etc., can spark smart names, as long as they do not violate trademarks. In this category is an inspired name for a limited-featured cell phone geared to those over age 60: Jitterbug. This name would never have emerged from feeding keywords like “cell phone,” “simple” and “seniors” to a software program.
To download a free handbook on using brain power to generate a brilliant new company name, go to http://www.namedatlast.com/19steps.htm .
Creative Ways
Marcia Yudkin
413-582-4052
pr@yudkin.com
Source: EmailWire.Com 
Source: EmailWire.com
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