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(I-SoftwareNews.Com, August 21, 2012 ) Boca Raton, FL -- Social media are having a huge impact on marketing, as well as society in general. But while many brands would like to leverage the social revolution, they’re discovering that it’s not as easy as it looks.
In this segment, Blair Heavey, CEO of Moontoast. And Marcus Whitney, co-founder and CTO of Moontoast, discuss how to turn the social market into real results.
Click link for Airing Schedule: http://www.21cbtv.com/clearance-report/21cbtv2249-cnbc.pdf
About Moontoast
Our mission is to create the best technology in the world for brands to leverage the social revolution by creating and growing valuable relationships with their fans.
Moontoast is a social apps & analytics technology company based in Boston & Nashville. Our Social Activation Engine is a simple way for brands to distribute social offers (either engagement or commerce) to their fans at the right place and time. Our Social Analytics Suite is a powerful way to measure the health of relationships, the relevancy of content, and both interactive and monetary results. We call this measurement Return on Fan™.
We believe that brands engaging in social commerce should be focused on people – the fan – and their relationship with them, not the medium – the Social Web. Just as every content creator wants to maximize the sharing and reach of their content, brands want to accelerate their Return on Fan.
Brands are searching for ways to directly increase social activation – interaction, transaction, and endorsement – of their fans. A recent McKinsey global survey showed that “Marketers see clear value in social media when it comes to driving customer engagement, but they feel they are ill-equipped to transform insights into action because they do not have sufficient familiarity with skills such as data analytics.”
Most social commerce funnels are too long and narrow – too many clicks, steps, and ways for fans to lose interest. Not to mention, brands struggle to measure, explain, and justify ROI from their social media activities.
Moontoast was created to solve these problems.
Moontoast gives brands greater insight to their fan relationships, enabling them to influence engagement, transactions and sharing. Moontoast creates a new standard by which brands can measure and understand the social results that truly matter – their Return On Fan.
Our engagement apps are interactive modules that can be distributed across social networks blogs, and affiliate sites. Our commerce apps extend your ability to sell products where your fans spend most of their time online. Our analytics measure new customer acquisition, what channel those customers were acquired from, and what action they took (e.g., purchase, watch a video, enter a contest, download a song, etc.), and tells a complete story of your social media marketing.
Some specific results we’ve seen:
• 68% increase across our clients on new fan acquisition
• 7x greater engagement than industry averages
• As high as 18% conversion from impression on Facebook and 30% on blog sites
• Generated >$10K revenue in 1 hour
• Welcomed 22K simultaneous shoppers within a single SocialStore
Moontoast enables brands to harness the energy of human relationships – turning an ordinary conversion funnel into a dynamic, constantly accelerating force of nature. Our Social Activation Engine partnered with your marketing strategy helps you set real goals and reach them.
About 21st Century Business
21st Century Business is an award winning television series produced by Multi-Media Productions. The show features companies providing business viewers an in depth opportunity to find solutions within many industries globally.
21st Century Business airs on CNBC and the Fox Business Network to over 100 million viewers nationwide as well as internationally via DirecTV and Dish Network. The series is also available at more than 27 prestigious college universities, including Carnegie Mellon University, Howard University, Dartmouth College and Georgetown University.
For specific market-by-market air dates and times, please e-mail Moniqueh@mmpusa.com. For more information, please visit http://www.21cbtv.com.
MultiMedia Productions
Gila Stern
561-988-9449 x269
gstern@mmpusa.com
Source: EmailWire.Com 
Source: EmailWire.com
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